A while back I messaged a founder I knew. He'd started building an app and the marketing looked brilliant. He replied: "Hey, you're a developer aren't you? Free for a call?"
On that call I learned the truth. His dev studio had gone bust. He had 100 beta users, no way to deploy, and Apple had just pulled his build. He had a login to AWS, but it meant nothing to him.
I'd never worked with his tech stack before. I bought a Mac Mini I didn't end up needing. But within hours I'd got Apple to lift the block. I built a deployment pipeline with variables discovered from AWS. We shipped a fresh build just 3 days before the old one expired. His users never knew anything had gone wrong.
That's the work I keep coming back to. Not the architecture. The moment someone realises they're not on their own anymore.
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